If you're African American or in certain organized or social groups, you know there's a national DEI boycott planned for Friday. If you haven't heard about it, know that some Black folks — along with allies — will be living their normal lives without buying breakfast, lunch or dinner out, without buying coffee, snacks and soda at a neighborhood convenience store and without going to a local or big box store to shop for clothes or groceries. The idea is for enough Black people to withdraw from commerce while standing together in favor of diversity, equity and inclusion and against companies that have moved away from DEI, a valuable business approach and strategy that works to make things better for everyone.